MAGNA

2022

How to brand a photoservice into a fun and joyous EVENT

Brand Identity
Brand Strategy


Skills gained: 
Brand Design
Art Direction
Copywriting
Strategy

Team: Nozomi Akutsu, Henok Achido,
Anastasia Ananiadou

For this project, the goal was to create a fresh, modern brand identity for a photo service called MAGNA. We began by conducting research to understand the target audience and the competitive landscape. Continuously, we developed a brand strategy and completely new visual identity that reflected the company's vibrant spirit and forward-thinking approach. The end result was a cohesive brand identity with a new logo, new colour palette and typography, that effectively communicates the company's mission and values -  to make events more fun and playful by bringing the element of photography to it.  All the work was delivered to Magna in a brandbook.


The new color palette is a bold and vibrant fusion of energy and creativity. The combination of electric blues, vivid aquas, and striking pinks and oranges creates a sense of excitement and innovation. A bright pop of yellow adds contrast, reinforcing a fresh and engaging visual identity. This palette is designed to evoke a sense of movement, playfulness, and modernity, making it ideal for a brand that stands out with confidence and originality. 

The Magna logotype is designed around two magnet shapes seamlessly merging to form the letter "M," symbolizing both connection and attraction. This design also reflects Magna’s core concept—capturing fun moments and turning them into refrigerator magnets that guests can take home as lasting memories from the event. This symbolic representation not only reinforces the essence of connection and attraction but also embodies the core identity of the MAGNA brand. 

BOOSTER